A Letter to Happy Planet


I have been drinking happy planet juice for quite some time now, and I can say that it is extremely delicious (especially extreme C fruit smoothie) and satisfying. In fact, I am drinking one right now as I write this inquiry.

Recently, Ive started making my own fruit juices at home and Ive been only able to keep them lasting long for about a few days, 3 days. My happy planet juices last for 2 weeks, and counting. It is also recommended not to store fruit juices for more than 24 hours to ensure freshness.

1) How does your company keep the juices lasting for so long?

You also mentioned that your juice is organic.

2) If so, how can organic juice last so long in the fridge?

Furthermore, upon reading your website you mentioned that you perform plash pasteurization on your smoothies to ensure the elimination of harmful bacteria.

3) How much of the raw enzymes is maintained within the smoothies after the process?

Since the heated liquid is heated so quickly it kills the micro organisms, this means the juice is no longer raw because the important enzymes are killed as well as many of the nutrients. For instance, in your Extreme C Fruit Smoothie, you state that there is 250% Vitamin C in one cup (after the pasteurization process, since the product is on shelf and has been purchased).

4) How much of the nutritional value of vitamin C was initially in the smoothie prior to the pasteurization?

After some research, prolonged temperatures of over 118% kill enzymes and proteins denature. Therefore, I was wondering how much of the Vitamin C, or even any of the other vitamins) were lost.

From this source, http://woman.thenest.com/pasteurization-affect-nutrients-fruit-9199.html, it quotes:
“Vitamin C is needed to make and repair collagen, which is the elastic-like protein found in skin and connective tissues and is important for immune function. Unfortunately, vitamin C is very sensitive to heat and oxidation. Consequently, a significant amount of vitamin C is destroyed by pasteurization, although some juice manufacturers may add more to their products after the pasteurization process to compensate for the loss.“

5) Do you add more vitamins to compensate for the loss?

Next, you mention that you add essential oils and natural scents to your products. Adding essential oil to foods at certain amounts is not good for the body, however at small doses it can be very beneficial.

6) How much drops of essential oil is within your smoothies?

It does not say on your products. It is known to disrupt gut flora when taken in large or inappropriate doses. As quoted, from http://empoweredsustenance.com/ingesting-essential-oils/, “since our gut flora is the most vulnerable and significant factors governing our health“, taking too much of a certain essential oil poses many risks.“

To continue, you also mentioned that you add fruit juice from concentrates in your products by removing the water of the fruit.

7) Do you store it in a freezer after in order to prolong its life?

After some research, it appears it is the best choice for maintaining enzyme and vitamin levels in the fruit. However, how long you store the squeezed fruit juice matters, especially since the water was removed.
Many sources state that many juices can be stored for up to a year before they are packaged. Since it removes the flavor sometimes flavor packs are added to the juice.

8) Do you use Happy Planet for your flavoring after the fruit juice from concentrate is added?
9) How long after the fruit juice is squeezed, does it take for it to make its way to the grocery store shelf?

Thank you!


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